A site for an instructor to promote their online course. It covers the instructor’s profile, course content, comparisons, and testimonials.

To maximize conversions, I designed a clear visual hierarchy that builds trust step-by-step, using strategic video placements to engage visitors before the final CTA.

For a food photographer who had strong craft and a published cookbook, but no clear path to turn followers into income.

I transformed a standard portfolio into a conversion-focused lead funnel, optimizing the UX to guide visitors seamlessly from admiring her work to booking her services.

For a Massachusetts brand making premium, handmade wooden cutting boards. To immediately convey craftsmanship, I paired elegant serif typography with rich, immersive photography.

I designed a story-driven layout that guides visitors from brand heritage to product selection, using strategic trust signals (reviews, FAQs) to reduce friction and drive both direct sales and custom requests.

A site for a company offering CRM and AI-powered management solutions. Since tech products can be overwhelming, I focused on simplifying the information architecture.

By designing intuitive pricing tables and clear process flows, visitors can easily digest the features and choose a plan with clarity.

A funnel-style page for a platform-growth software (handling follow-ups, booking sync, etc.).

To reduce bounce rates, I structured the page narrative to directly address user pain points first, followed by clear visual workflows that guide the prospect smoothly toward the conversion goal.